Sun Peaks, B.C. based Bear Country Property Management Ltd. will take the lead spot next March when the 2015 FIS Speed Ski World Cup returns to Sun Peaks Resort. This years event will be titled the 2015 Bear Country FIS Speed Ski World Cup presented by Hearthstone Lodge and organizers of this long running event could not be happier than to have a local company on board.
“Without the support of the local businesses at Sun Peaks, we could have never pulled off 24 events in the last 26 years,” says Race Chairman Adam Earle: and this year is no exception. “It’s the support of all the local Sun Peaks businesses, restaurants, the Sun Peaks Resort Corporation and of course all the local volunteers that truly make this unique event happen year after year. Without the local support it would be a non-starter, as unlike World Cup Alpine events, there is very limited corporate sponsorship or recognition for World Cup speed skiing, especially in North America.”
“To have Bear Country and the Hearthstone Lodge on board for the 2015 World Cup race means the event has truly come full circle since it’s inception in 1989. What started out way back when as a small locally sponsored event, has now become a renowned stop on the FIS Speed Ski World Cup tour and it is once again the support of a local company that will allow it to happen. Bear Country sets very high standards in running their property management business at Sun Peaks and it is only fitting to have their name attached to the only FIS Speed Ski World Cup race in North America.”
The 2015 Bear Country FIS Speed Ski World Cup presented by Hearthstone Lodge will run March 11th to 14th with up to 60 racers from 11 countries in attendance. Unfortunately, the 2015 event will be the last FIS Speed Ski World Cup event to be held at Sun Peaks Resort as organizers have struggled in recent years with the current economic difficulties facing sports sponsorship in North America.
“I guess it’s simply a sign of the times,” says Earle. “With so many other events, new ski disciplines and even top tier Canadian winter athletes struggling for funding these days, it has just become to difficult to fund this one -off event year after year. Luckily, with Bear Country and a host of other Sun Peaks businesses on board this year, we are going to have a great final event and end this iconic ski race with a bang and maybe even a new course record.”
Follow www.speedskiingcanada.com for upcoming event information and details or contact Adam Earle – firstname.lastname@example.org or 250-319-1269